Forever Flooring
A local flooring installer with 30+ years of work but no online visibility — rebuilt to show up in Franklin-area search.
Overview
Forever Flooring has installed hardwood, luxury vinyl, and tile across Middle Tennessee for over 30 years, earning a 4.9-star reputation on referrals alone. But online they were nearly invisible — their site wasn't ranking for the local searches their customers actually use.
The Challenge
The existing WordPress site had thin, duplicated service pages, missing local keywords, and technical issues that kept Google from indexing key pages. Commercial pages even carried leftover residential copy, and animated “counter” widgets meant Google read their star rating and years-in-business as zero.
Our Solution
We ran a full technical + on-page SEO audit, rewrote page titles and headings to lead with “Franklin, TN,” separated commercial from residential content, claimed and optimized their Google Business Profile, and cleaned up the technical issues blocking indexation.
The Results
15
Pages indexed
100
Google best practices
92
Technical SEO score
- Local service pages rebuilt to rank for “flooring Franklin TN” searches
- Google Business Profile claimed, optimized, and connected to the site
- Technical fixes that got 15 pages indexed by Google
“After 30 years on word of mouth, it's great to finally show up when people search for flooring near Franklin. The team made the whole process easy.”
Justin, Owner, Forever Flooring
A Closer Look
Want Results Like These?
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Or call us: (615) 590-9800